Growth Marketing Manager

We are seeking a highly motivated and results-oriented Refer-a-Friend & Optin Program Manager to drive the strategy, execution, and optimization of our customer referral and opt-in programs across all digital touchpoints, including marketing programs for both retail stores and digital platforms. This role aims to expand our customer base, increase brand loyalty, and drive measurable revenue growth through these critical engagement channels.

Responsibilities

• Develop and execute a comprehensive strategy for the Refer-a-Friend program for our main products across channels, including setting objectives, KPIs, and success metrics.
• Manage the end-to-end lifecycle of the referral program, from user acquisition and onboarding to reward fulfillment and ongoing optimization.
• Collaborate with Product, Engineering, and IT to ensure seamless integration and functionality of referral tracking and redemption across digital platforms.
• Design and implement compelling referral incentives for referrers and referred friends, and iterate based on performance data.
• Develop and execute promotional campaigns to drive awareness and participation in the Refer-a-Friend program through email, social media, in-store signage, website banners, and other channels.
• Monitor and analyze program performance, identify trends, and pursue opportunities for growth.
• Conduct A / B testing on messaging, incentives, creative, and calls-to-action to optimize performance.
• Optin Program Management (Retail & Digital) :
• Improve the overall strategy for the marketing club, including transactional and promotional messaging for retail and digital customers.
• Design promotions or offers to increase participation.
• Manage growth of our subscriber base through various opt-in strategies (apps, promotions, in-store signage, QR codes, WhatsApp, email).
• Collaborate with retail operations and store managers to support effective in-store promotions and sign-up processes for the SMS club.
• Ensure compliance with relevant SMS marketing regulations (TCPA, CTIA guidelines, GDPR, CCPA, etc.).
• General & Cross-Functional Responsibilities :
• Establish and report on KPIs for programs, providing regular updates to leadership (e.g., conversion rates, churn).
• Develop and manage program budgets.
• Collaborate with Marketing, Retail Operations, Product, Engineering, CRM, and Analytics teams to ensure alignment and success.
• Conduct competitive analyses to identify best-in-class referral and SMS strategies.
• Proactively identify and troubleshoot issues related to program functionality or customer experience.

Requirements

Additional Qualifications

About us

IDT Corporation is a global communications company founded in 1990 and headquartered in Newark, New Jersey. We are industry leaders in prepaid communication and payment services and one of the largest international voice carriers. We are listed on the NYSE, employ over 1800 people across 20 countries, and have over $1.5 billion in revenues. IDT is not ”another big IT corporation” — we encourage and support in-house entrepreneurs in developing their ideas into business actions. Our flagship brand, Boss Revolution, offers Money Transfer, International Calling, and Mobile Top-Up services and supports IDT’s mission of enabling people to keep in touch and share resources with family and friends worldwide.

Seniority level

Employment type

Job function

Referrals increase your chances of interviewing at IDT Corporation by 2x

#J-18808-Ljbffr