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SEM Specialist (In Chile)

SEM Specialist (In Chile)

BusbudChile
Hace 1 día
Descripción del trabajo

About Us

At Recorrido, we are the largest OTA for ground travel in Chile. We are expanding in LATAM and have revolutionized the intercity bus industry, improving the lives of millions of bus travelers. We work with bus operators to enhance the passenger experience and support their success. We merged with Busbud, a leading global mobility group.

The Role

We’re searching for an SEM Specialist with proven success executing tests, collecting and analyzing data, and identifying trends to maximize ROI in paid search campaigns. The successful candidate will track, report, and analyze website analytics and PPC initiatives, manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.

Responsibilities

  • Execute tests, collect and analyze data, identify trends and insights to maximize ROAS in paid search campaigns
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
  • Optimize copy and landing pages for paid search campaigns
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor advertising links

Qualifications

  • 2+ years of proven SEM experience, eCommerce experience, and success managing PPC campaigns across Google and Bing
  • Well-versed in performance marketing, conversion, and online customer acquisition
  • Up-to-date with latest trends and best practices in SEM
  • Experience with data feeds, Google Ads Editor, Audience Signals, and Performance Max Campaigns
  • Experience with website analytics tools (Google Analytics, Amplitude, NetInsight, Omniture, WebTrends)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A / B and multivariate experiments
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • BS / MS degree in Marketing or a quantitative, test-driven field
  • Comfortable with technology and Google Suite
  • Multiple languages is an asset
  • What’s in it for you

  • Impact : tackle meaningful, high-impact challenges daily with a collaborative team
  • Influence at scale : a key leadership role during rapid growth
  • Remote-first culture and flexible work model
  • Health benefits : medical, dental, and vision
  • Work from anywhere
  • Busbud is committed to equal employment opportunities for all employees and providing a work environment free from discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, regardless of race, color, religion or belief, national or social or ethnic origin, sex, age, disability, HIV status, sexual orientation, gender identity and / or expression, marital status, pregnancy, or any other status protected by the laws or regulations in the locations where we operate. Learn more about why we care about diversity.

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