Web Analytics Lead

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We're hiring on behalf of Clearlink , a U.S.-based digital marketing and technology company that builds and manages high-performing brands across industries like home services, insurance, and telecommunications. Clearlink partners with major companies such as AT&T, Verizon, and Progressive, helping them connect with customers through data-driven digital experiences.

We're looking for a Lead Web Analyst to own the implementation and governance of their digital analytics stack across brands. You'll be the technical expert on GA4, GTM, TUNE / HasOffers, and Google Campaign Manager, ensuring accurate tracking, scalable setups, and reliable data flow for marketing and product teams.

What You'll Do

• Lead the design, configuration, and maintenance of Google Tag Manager (GTM), Google Campaign Manager (GCM), and TUNE / HasOffers implementations
• Lead a small team of web analysts and help them succeed
• Manage event tracking, enhanced ecommerce, measurement protocol, and cross-domain tracking
• Configure and QA marketing pixels and custom events (Google Ads, Facebook, programmatic platforms, etc.)
• Troubleshoot and resolve tracking issues and data discrepancies
• Partner with engineering, marketing, and product teams to embed analytics requirements into launches and site updates
• Maintain documentation and champion best practices in tag governance and data accuracy

Requirements

Benefits

Seniority level

Mid‑Senior level

Employment type

Contract

Job function

Analyst

Industry

IT Services and IT Consulting

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