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[2025] CL - OMNICHANNEL SPECIALIST

[2025] CL - OMNICHANNEL SPECIALIST

L'oreal UsaSantiago, Región Metropolitana de Santiago, Chile
Hace 1 día
Descripción del trabajo

Being part of L'Oréal Chile means being committed to Diversity, Equity & Inclusion in all its forms—beauty, personalities, cultures, ethnicities, origin, identity, religion, age, and disability.

Calling all innovators, disruptors, and dreamers!

WHO WE ARE

Join us at L'Oréal, the world's #1 Beautytech company, and help build the future of L’Oréal together!

With a presence in over 150 countries and a history spanning more than 100 years, we lead the beauty industry through data, technology, innovation, and scientific expertise.

A DAY IN THE LIFE

Drive the omnichannel strategy of the division, ensuring healthcare professionals have the best experience across all touchpoints. Your day involves strategic planning, innovation, and execution : defining cycle plans with sales leadership, piloting new CRM tools, or analyzing KPIs to optimize ROI.

You will balance creativity with precision—designing engaging digital medical content, coordinating newsletters, webinars, and websites, and maintaining message consistency. You will work daily with cross-functional teams and external agencies, turning insights into impactful campaigns.

  • Define and implement the division’s omnichannel strategy aligned with medical visit and communication plans.
  • Map healthcare professionals’ decision-making journey and identify online / offline touchpoints by target.
  • Develop and manage Omnichannel Cycle Plans with sales management.
  • Lead digital tool implementation (websites, CRM, e-detailing, newsletters, webcasts, social media).
  • Create the digital medical hub for the division and brands.
  • Coordinate content and service editorial calendars across channels.
  • Integrate digital content into CRM (emails, sales aids, webinars, education content, congresses).
  • Monitor and analyze channel KPIs (reach, engagement, frequency vs. face-to-face).
  • Propose optimizations to maximize ROI, prescriptions, and recommendations.
  • Ensure internal team training and adoption of omnichannel tools.
  • Lead digital innovation projects and support paid / owned strategy excellence (SEO, tagging, optimization).
  • Collaborate closely with internal teams and agencies, maintaining ethical standards in all healthcare professional interactions.

REQUIREMENTS

  • 2-3 years of experience in Marketing.
  • Bachelor’s degree in Business Administration or related field.
  • Proficiency in English (written and spoken).
  • Curious and task-oriented mindset.
  • Experience with SAP.

    • WHO YOU ARE

  • An integrator : skilled in relationship-building and transversal influence.
  • An entrepreneur : capable of managing ambiguity and frustration.
  • A strategist : with transversal leadership abilities.
  • An innovator : applying creativity and innovation in your tasks.

    • WHAT WE OFFER

  • A space to challenge your comfort zone and grow beyond your potential—encouraged to try new things and take risks.
  • An inclusive environment where all backgrounds, ages, genders, religions, sexual orientations, and abilities are accepted, celebrated, and given voice.
  • Opportunity to apply for up to three jobs within a 30-day rolling period.
  • Note : Once you apply, you cannot withdraw your application. Choose carefully to match your aspirations.
  • Visit "Your Application Space" to view your applications.
  • Avoid creating multiple accounts, as it may lead to merging and deletion of your application records.

    • #J-18808-Ljbffr

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    Specialist • Santiago, Región Metropolitana de Santiago, Chile