Sem Specialist (In Chile) (Antofagasta)

About UsAt Recorrido, we are the largest OTA for ground travel in Chile. We are expanding in LATAM and have revolutionized the intercity bus industry, improving the lives of millions of bus travelers. We work with bus operators to enhance the passenger experience and support their success. We merged with Busbud, a leading global mobility group.The RoleWe're searching for an SEM Specialist with proven success executing tests, collecting and analyzing data, and identifying trends to maximize ROI in paid search campaigns. The successful candidate will track, report, and analyze website analytics and PPC initiatives, manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.ResponsibilitiesExecute tests, collect and analyze data, identify trends and insights to maximize ROAS in paid search campaignsTrack, report, and analyze website analytics and PPC initiatives and campaignsManage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepanciesOptimize copy and landing pages for paid search campaignsPerform ongoing paid keyword discovery, expansion and optimizationResearch and analyze competitor advertising linksQualifications2+ years of proven SEM experience, eCommerce experience, and success managing PPC campaigns across Google and BingWell-versed in performance marketing, conversion, and online customer acquisitionUp-to-date with latest trends and best practices in SEMExperience with data feeds, Google Ads Editor, Audience Signals, and Performance Max CampaignsExperience with website analytics tools (Google Analytics, Amplitude, NetInsight, Omniture, WebTrends)Strong analytical skills and experience generating SEM reportsFamiliarity with A / B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsBS / MS degree in Marketing or a quantitative, test-driven fieldComfortable with technology and Google SuiteMultiple languages is an assetWhat's in it for youImpact : tackle meaningful, high-impact challenges daily with a collaborative teamInfluence at scale : a key leadership role during rapid growthRemote-first culture and adaptable work modelHealth benefits : medical, dental, and visionWork from anywhereBusbud is committed to equal employment opportunities for all employees and providing a work environment free from discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, regardless of race, color, religion or belief, national or social or ethnic origin, sex, age, disability, HIV status, sexual orientation, gender identity and / or expression, marital status, pregnancy, or any other status protected by the laws or regulations in the locations where we operate. Learn more about why we care about diversity.Referrals increase your chances of interviewing. Get notified about new SEM Specialist jobs in Chile. #J-

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