Owned Media Specialist (CL / PE / UY)

Descripción del empleo

WHAT YOU DO

As Owned Media Specialist you contribute to added customer value, a strong brand and increased sales by setting customer centric communication plans across specified local digital channels. You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work

• Responsible for the overall tactics, plans and execution of local channel activation in collaboration with aligned with the overall regional guidelines and plan.
• Set the yearly plan in collaboration with Paid media & loyalty where applicable to ensure a holistic customer plan that amplifies each stage of the relationship framework in your Sales Market.
• Ensure channel performance and optimization from a sales and customer perspective in collaboration with the Digital team.
• Planning and maintaining high-quality content that engages the target audience.
• Use your deep understanding of the target audience, their preferences, and their behaviors to inform your plans, tailoring content to resonate with the audience and drive engagement.
• Provide data driven input on performance as part of the total follow up
• Responsible for developing plans and content in collaboration with the content operations team, based on regional plans and aligned with regional media manager.
• Forecasts, follow-up and analysis of performance and KPIs in the channell
• Adapt to changing digital trends and technologies and stay connected with the latest developments to continually optimize owned media strategies.

WHO YOU ARE

You are responsible for driving customer growth, retention & development in your sales market through locally relevant owned media channels.You have strong commercial focus and are insight and data driven, with proven ability to drive results and work towards goals

HOW YOU DO IT

By acting in line with our values, having the right mindset to contribute to H&M’s business success.

You act as an ambassador for the customer centric shift, have a growth mindset and encourage cross-functional collaboration.

You promote a positive and open environment where opinions, views and ideas are shared, proactively bring innovative ideas and explore growth opportunities.

No matter what your role may be at H&M – WHAT you do is as important as HOW you do it.

Sounds interesting? Apply by sending in your CV in English as soon as possible, but no later than November7, 2025.

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