Senior Director, Sales - Latin America (Direct Contractor)

WHO WE ARE Seagull Software, LLC, is a global leader in real-time, item-level visibility and label management solutions, dedicated to powering the world’s most complex supply chains with innovative tools for traceability, authentication, and automated inventory management.

Our BarTender™️ platform enables businesses across all industries to design, manage, print, and automate the production of labels, barcodes, and RFID tags, ensuring seamless tracking and compliance for over 100 billion unique identifiers each year.

Leveraging the Mojix™️ high-security, scalable SaaS traceability platform, Seagull delivers end-to-end intelligence, harmonizing data to drive operational efficiency, enhance customer experiences, and reduce risk.

Learn more at www.seagullsoftware.com .

We’re a growing, profitable, mid-size business with a 40-year history of leading in our field. Headquartered in Redmond, Washington, with offices across the United States, Europe, Asia, and Latin America, Seagull empowers businesses worldwide to keep their products moving, traceable, and safe.

• You’ll work with global, talented, and diverse teams, passionate about what they do and its impact on everyone, everywhere. Join us and help shape the way the world works.

WORK ARRANGEMENT AND TRAVEL This direct contract position will work under a flexible work model remotely in LATAM with preferred countries of residence including Brazil, Argentina, Columbia and Mexico. Travel up to 35% is expected for customer, partner, and team engagements, and therefore we are looking for candidates who live within one hour’s drive of a major airport.

Must be fluent in Portuguese, Spanish and English.

WHO YOU ARE We’re seeking a high-impact, multilingual sales leader to spearhead growth across Latin America.

As a player-coach, you will lead a multi-disciplinary team, drive enterprise and channel sales, and shape strategies that expand our market presence and accelerate revenue.

In this hands-on sales leadership role, you will develop talent, build executive relationships, and close complex deals directly and through partners—delivering consistent, measurable results.

Impact at scale: Lead a high-potential region for a global software company with a strong partner-first strategy and enterprise motion.

Innovative products: Drive adoption of industry-leading solutions, including BarTender Labeling and BarTender Track & Trace, that power item-level visibility and supply chain automation.

Career growth: Own the regional strategy, influence global go-to-market, and develop the next generation of sales leaders.

WHAT YOU WILL DO Ready to Lead Latin America?

If you’re a player-coach excited to shape strategy, build a high-performing team, and win big deals, we’d love to hear from you.

Leadership & Team Development Provide clear strategic vision that aligns regional sales goals with Seagull’s objectives.

Lead, coach, and inspire a diverse regional team to exceed monthly, quarterly, and annual revenue targets.

Set clear goals and operating rhythms (1:1s, pipeline reviews, forecast calls) that drive execution and continuous improvement.

Recruit, onboard, and develop top talent; establish a performance culture grounded in coaching, clarity, and accountability.

Enterprise & Strategic Accounts Act as the executive sponsor and player-coach on complex pursuits—leading deal strategy, value articulation, negotiation, and closing.

Drive direct enterprise sales in strategic accounts while partnering with resellers to accelerate and maximize outcomes.

Expand key accounts through multi-solution, multi-year strategies; deepen relationships across executive and technical stakeholders.

Channel & Partner Ecosystem Enable, motivate, and manage key channel partners to achieve joint pipeline and revenue goals.

Participate in partner deal cycles for strategic opportunities—co-selling, deal coaching, and executive alignment.

Grow the ecosystem by identifying, recruiting, and activating new partners in priority market segments.

Sales Strategy, Forecasting & Operations Build and execute a regional business plan that drives new logo acquisition, account expansion, and partner growth.

Run disciplined pipeline, forecast, and deal reviews; maintain forecast accuracy and coverage aligned to targets.

Ensure adoption of the BarTender Sales Methodology and modern sales practices (e.g., MEDDPICC, Miller Heiman, Sandler, SPIN).

Leverage CRM and sales automation tools to drive productivity, visibility, and data-driven decision-making.

Cross-Functional Collaboration Partner closely with inside sales, renewals, sales engineering, professional services, marketing, and product teams to craft winning strategies.

Translate market feedback into product and GTM insights; align campaigns and enablement to accelerate pipeline and win rates.

Champion customer success and adoption across implementations and expansions.

Market Expansion & Insights Use market, customer, and competitive data to identify growth opportunities in Latin America.

Evangelize our value proposition across industry events, executive briefings, and partner forums.

WHAT WE REQUIRE 10+ years of B2B software/SaaS sales experience with mid-market and enterprise customers.

• 5+ years leading sales teams in a player-coach role.

Fluent in Portuguese, Spanish and English.

Experience selling RFID, traceability, and other AIDC technologies that leverage a SaaS platform.

Proven record of consistent overachievement—new business acquisition and account expansion through direct and channel motions.

Expertise in strategic and consultative selling; executive presence and ability to influence C-level stakeholders.

Experience presenting technical concepts to varied audiences (executive, operational, and technical).

Comfort with complementary technologies and ecosystems (ERP, WMS, MES).

Fluency with CRM and sales productivity tools (e.g., Salesforce) and data-driven forecasting.

Demonstrated success leading distributed teams in hybrid/remote environments.

MBA or equivalent experience.

HOW SUCCESS WILL BE MEASURED Quota attainment and year-over-year revenue growth.

Pipeline health and coverage (e.g., 3x pipeline to target) and stage-to-stage conversion rates.

Forecast accuracy and timeliness.

Partner-sourced and partner-influenced revenue contribution.

New logo acquisition and strategic account expansion.

Time-to-productivity and retention of team members.

COMPENSATION Competitive base salary and performance-based variable compensation.

TERMS OF CONTRACT Upon hire, you must be able to provide documentation that proves authorization to work in your country of residence.

OUR CULTURE We offer a dynamic, culturally diverse, and fun environment where people with energy, creativity, and passion work together to deliver amazing product experiences for our customers.

Join a team where your background is valued and respected, and your unique insights and ideas contribute to building a culture of diversity, equity, and inclusion. EQUAL EMPLOYMENT OPPORTUNITY Seagull Software, LLC, is proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

This policy applies to all terms and conditions of recruiting and employment.

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