E-COM Lead H&M (CL)

as E-COM Lead, You contribute to digital profitable growth, playing a critical role in optimising the digital shopping experience for our customers in the sales markets.

You are responsible for the day-to-day planning and execution of the product exposure of our owned digital transactional channels (.com & app).

Conducting analysis to understand current trends, search insights, customer behaviour and inventory availability, you ensure an experience that delivers on both commercial performance and brand perception.

You work closely with various functions, including Omni Merchandising and Customer Activation & Marketing, to drive omni sales performance while delivering aseamless, relevant shopping journey.

WHAT YOU DO

Product exposure planning, analysis, and execution

• Day-to-day planning and execution of product exposure (and associated content) within your department page / s on .com and app to secure both commercial performance and brand perception.
• Secure and drive publishing of content in line with daily commercial customer plan as well as ad hoc adjustments as needed to secure optimal performance.
• Execution and optimisation of product ranking based on analysis and understanding of current trends, customer behaviour, and inventory availability as well as commercial packs.
• Optimisation of navigational entries based on performance and customer behaviour in line with overall product exposure strategy.
• Optimization of internal search including addition of synonyms and creation of relevant search landing pages.
• Execution of deals & discount activities, optimization of execution through content publishing and exposure tactics
• Extract data using Sequel (SQL) and translate those into actionable insights and hypotheses.
• Stay updated on fashion industry trends, customer preferences, and competitive activities to adjust site merchandising activities accordingly.
• Utilize new tools and capabilities as part of constantly evolving best practices, and proactively make recommendations for continuous improvement.

Collaboration

WHO YOU ARE

Education

Skills

Experience

HOW YOU DO IT

By acting in line with our values, having the right mindset and leadership [if applicable] you contribute to H&M’s business success.

You act as an ambassador for the customer centric shift, have a growth mindset and encourage cross-functional collaboration.

You promote a positive and open environment where opinions, views and ideas are shared, proactively bring innovative ideas and explore growth opportunities.

No matter what your role may be at H&M – WHAT you do is as important as HOW you do it.

Additional Information

This is a full-time, permanent position based in Chile.

If you believe your experience, skills, and ambitions are a good fit for this role, please submit your resume by November 13, 2025.

Proficiency in English is essential.

If you are currently an H&M employee, you must have a double plus (++) contribution rating or higher and have no disciplinary actions in the last six months.

The H&M Group is committed to creating a diverse and inclusive environment and actively seeks qualified candidates regardless of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.

We look forward to receiving your application!

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